AI Strategist + Researcher
Partner at Gibbons & Moran
AI needs common sense, not product sense.
To design a product or service, you need a clear understanding of the people, processes, and business goals.
I study how people work with AI products and systems. I’ve spent 16 years helping teams build products that fit the people who use them. The mistakes I helped product teams avoid are the same ones AI teams are making now.
The technology is new.
The design problems are not.
I’ll help you solve them.
Publications + Appearances
“The first step to delivering a successful AI feature in your product is to make sure it’s valuable to your users and business. Most AI features fail at step 1.”
In Discoverability of AI Features: Learn from Amazon’s Mistakes, NN/G
Let’s Talk
Tell me what you have in mind.